Cambodian carrier Cellcard mounts esports push with Orange Esports, game developers

Cellcard, a leading 4G network carrier in Cambodia, today announced a partnership with organisation Orange Esports, as well as extensions with game developers Moonton and NetEase Games.

Orange Esports is a popular Khmer team that competes in PUBG Mobile, while Moonton is the maker of Mobile Legends: Bang Bang and NetEase makes mobile battle royale shooter Rules of Survival.

Cellcard, a leading 4G network carrier in Cambodia, today announced a partnership with organisation Orange Esports, as well as extensions with game developers Moonton and NetEase Games.

Orange Esports is a popular Khmer team that competes in PUBG Mobile, while Moonton is the maker of Mobile Legends: Bang Bang and NetEase makes mobile battle royale shooter Rules of Survival.

The partnerships are part of a larger overall esports push from Cellcard, which includes creating original content for its PlayGame online gaming platform and sponsorship of the ongoing Rules of Survival KH Cup Season 3. The company is also working with local influencers to drive attention to PlayGame and its esports initiatives, and will host a PlayGame Streamathon on August 14

Cellcard is also working alongside the Esports Federation of Cambodia (EFC) to develop tournaments for both amateur and professional players, as it has done since 2018 in collaboration with both Moonton and NetEase Games.

H.E. Chea Chan Boribo, President of the EFC, added: “Now we are working with Cellcard to deliver virtual tournaments both live streamed and on PlayGame, Cellcard’s new games platform which was launched in April 2020. Together we are building scale in the local gaming community and hope to see esports recognised in the SEA Games in 2023.”

Southeast Asia has a thriving esports scene, but Cambodia doesn’t have quite the same presence as some other countries in the region. Key partnerships and investment like this can help to make up that gap, so it’ll be interesting to see how Cellcard’s influence affects the region.

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