T1 expands Twitch streaming alliance in multi-year deal

T1 Entertainment & Sports, the joint venture established between SK Telecom and Comcast Spectacor, announced today that it has signed an expanded streaming deal with Twitch.

The exclusive multi-year agreement, which previously focused solely on T1’s League of Legends team, will now apply to all of the organisation’s players and content creators.

T1 Entertainment & Sports has announced a spate of major deals so far in 2020, beginning with an exclusive apparel partnership with Nike back in January.

Since then, the organisation has added a gaming gear partner in Logitech G, a display partner in Samsung, and a banking services partner in Hana Bank. Additionally, T1 is one of five teams that partnered with automaker BMW in April, alongside Cloud9, G2 Esports, Fnatic, and FunPlus Phoenix.

T1 Entertainment & Sports also invested in esports analytics startup Mobalytics in May, and signed a new three-year deal with League of Legends player Lee “Faker” Sang-hyeok in February that gives the popular pro part ownership of the team. He will take a leadership role with T1 once his playing career ends.

T1 is an enormous name in esports, so it’s no surprise to see the organisation expand its alliance with Twitch and keep all of its players and creators on the top streaming platform.

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