Call of Duty League finds mobile partner in Sony Xperia

Activision Blizzard has tapped Xperia by Sony to serve as the official mobile partner of its franchised Call of Duty League.

The league is gearing up to launch its season-ending playoffs, leading to the Championship Weekend over August 29-30th.

The partnership will be activated on August 21st when Call of Duty League on-air talent – prior to the third day of the playoffs – compete against each other on Call of Duty: Mobile, as part of the ‘Mobile Special Exhibition.’ The activation will be broadcast on the league’s YouTube channel.

The Call of Duty League Championship Weekend boasts a total prize pool of $4.6 million (£3.5 million), with $1.5 million (£1.14 million) going to the team that becomes the champion of the league.

Sony’s Xperia brand joins TeamSpeakMTN DEW AMP GAME FUELPlayStationSCUF GamingASTRO GamingU.S. Air ForceU.S. ArmyTwitterYouTube Gaming, and Metro by T-Mobile as a partner of the league.

Now is a very good time to get involved with the Call of Duty League for a brand, though it’s not obvious if Xperia will be plastered all over the broadcast for the Championship Weekend just yet. The players are the stars though, not the talent, so we can’t help but think this will be a limiting factor in terms of exposure for Sony’s brand with the mobile exhibition.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: